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You cannot not communicate

Facebook recently released their first television ad, Airplane, showcasing their latest effort to stay relevant in the social media scene.

The ad follows a khaki-clad traveler on an airplane, while this friends (Facebook friends) pay him a visit via Facebook Home.

On Facebook’s website, Home is promised to deliver a “steady stream of friends’ posts and photos,” as well as allowing users to “keep chatting with friends, even when you’re using other apps.”

The video on their site provides a broader explanation, but I have a few thoughts of my own I would like to share.

  1. Does nobody want some alone time?— The operating system essentially promises that users can be in constant contact with friends. You can even continue messaging while using those other pesky apps like news and weather. Because who can focus on current events when they don’t know what their friend had for breakfast this morning? Also, after you’ve shown all your friends your cool new HTC First phone, you will never again have an excuse to ignore “that friend.”
  2. Do we even care about Facebook? — The rising popularity of Twitter has dealt a serious blow to Facebook. I’ve heard is said numerous times that “Facebook is dead.” Although dramatic, I can’t help but agree. The simplicity of Twitter is what draws people in, so I don’t think the appropriate answer is to come up with an even more in-your-face version of Facebook.
  3. It’s not an iPhone— Simply put, it’s going to take a lot more than Facebook to get me to jump the iPhone ship. I’m sure there are many others who agree. Home also offers a downloadable app, available March 12. Guess where you won’t find it. Apple’s app store. It is only available on Google Play for Android devices. Thinking that others will give up their iPhones and Apple products is a risky assumption.

This being said, I don’t think Home will bring Facebook back. Although it’s almost impossible to fathom, Facebook may be on its way out. It was a good run Zuckerberg.


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