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You cannot not communicate

Norwegian soft drink company, Solo, has thrown caution (and market research) to the wind with their new endeavor.

Solo has created the world’s largest message in a bottle, consisting of a giant replica of their soda bottle filled with a case of the fizzy drink, and are allowing the ocean currents to decide who will be the next to try Solo.

At first I thought this was the craziest thing I had ever heard.

Who is their target audience? Mermaids and other mythical sea creatures? Or maybe the next Carnival cruise?

The true professionals at Try/Apt Olso have come up with a solution to the dwindling population in the Mid-Atlantic.

A state-of-the-art camera is mounted on the on the vessel and sends pictures back to Solo’s website each day.

There is also a Facebook contest, allowing fans to guess where the bottle will make landfall. The winner will receive a bottle of Solo for every nautical mile the bottle has traveled.

You can also follow “The Solo Bottle” on Twitter with the handle @solosoftdrink. You probably think you have better things to do than follow a  floating replica of a soda bottle on Twitter but scroll through and reassess your priorities.

One of my favorites is “When your girlfriend breaks up and your friends tell you there’s a lot of fish in the sea. They are right.”

I love how clever this campaign is. They have given an inanimate object such a likable personality, I may like it more than some of the people I encounter on a daily basis.

Solo’s latest tagline is “Solo, Soon to be World Famous.” With this sort of ambition, I don’t doubt this.


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