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COMMBLOGERATE

You cannot not communicate

Norwegian soft drink company, Solo, has thrown caution (and market research) to the wind with their new endeavor.

Solo has created the world’s largest message in a bottle, consisting of a giant replica of their soda bottle filled with a case of the fizzy drink, and are allowing the ocean currents to decide who will be the next to try Solo.

At first I thought this was the craziest thing I had ever heard.

Who is their target audience? Mermaids and other mythical sea creatures? Or maybe the next Carnival cruise?

The true professionals at Try/Apt Olso have come up with a solution to the dwindling population in the Mid-Atlantic.

A state-of-the-art camera is mounted on the on the vessel and sends pictures back to Solo’s website each day.

There is also a Facebook contest, allowing fans to guess where the bottle will make landfall. The winner will receive a bottle of Solo for every nautical mile the bottle has traveled.

You can also follow “The Solo Bottle” on Twitter with the handle @solosoftdrink. You probably think you have better things to do than follow a  floating replica of a soda bottle on Twitter but scroll through and reassess your priorities.

One of my favorites is “When your girlfriend breaks up and your friends tell you there’s a lot of fish in the sea. They are right.”

I love how clever this campaign is. They have given an inanimate object such a likable personality, I may like it more than some of the people I encounter on a daily basis.

Solo’s latest tagline is “Solo, Soon to be World Famous.” With this sort of ambition, I don’t doubt this.

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